Joe S. Epley

      APR, Fellow PRSA                   



 The Charlotte Observer described Joe Epley as an “icon of Carolinas Public Relations” and the man who “set the bar for Carolinas PR.”  That reputation was earned over the years though consistently providing sound advice and quality services that affected the reputation of many high profile organizations. Epley is known and respected for working quietly behind the scenes to keep clients and their goals in the forefront.

After nearly four decades of providing public relations and marketing services to a wide array of organizations, Joe Epley moved from the bustling city of Charlotte to a tranquil setting near Tryon, N.C. Here, he continues his passion for helping businesses and organizations manage their reputation and receive better understanding and support for their mission, philosophy, products and messages.

     Accredited in the practice of Public Relations and a member of the Public Relations Society of America’s prestigious College of Fellows, Epley has achieved an international reputation for his ethical no-nonsense approach in applying public relations techniques to reputation management challenges and opportunities.

In 1968, after a decade as news reporter and editor with television stations in Asheville and Charlotte, N.C., Epley established Epley Associates/Public Relations. Over the years, the firm became one of the more prominent and respected independent public relations agencies in the southeastern United States. Under his direction, the firm established offices in Charlotte and Raleigh that achieved a regional and global reach.

Epley served as CEO of Epley Associates from 1968 until he sold the company in 2005. (In 2006, the employee/investor ownership team merged the firm with several other communication companies to form an international group called Catevo, now headquarterd in Raleigh, NC.)  

Joe Epley's accomplishments have earned him distinctive recognition, including:

  • The Gold Anvil (PRSA's highest award for professional achievement)
  • University of North Carolina Public Relations Hall of Fame
  • Defense Information School Alumni Hall of Fame
  • Infinity Award by the Charlotte Public Relations Society (for outstanding professional achievements)
  • North Carolina's Order of the Long Leaf Pine (the highest award given by the state for individual achievement)
  • North Carolina Tar Heel of the Week by Raleigh's News and Observer
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